Tink

Mandate for the development of the application Metro.

Customer located at

Canada

Field of operation

Food and groceries

Metro is the leader in food distribution in Quebec and Ontario where it operates a network of more than 600 grocery stores. In this highly competitive sector, businesses are forced to innovate by offering customer loyalty programs and special offer tools on mobile.

Strong points

MAPPING & GPS

PUSH NOTIFICATIONS

OFFLINE MODE

IMAGE RECOGNITION

N-STORE DIGITAL EXPERIENCE

PROPRIETARY API INTEGRATION

Mandate

Our mandate was to create an application that would connect thousands of users with varying degrees of mobile device proficiency and ensure a quality user experience. A key element was UI and UX design as users required a fast and reliable application for their daily needs.

What we did

Developed an app for iOS and an app for Android with shared functionalities such as loyalty card and coupon management, a synced grocery list, and access to store flyers.

Native applications were made with Java for Android and Swift for iOS.

The system integrates multiple third parties such as Air Miles, Loyalty and Flipp for store flyer management, Firebase, Dialog Insight, etc. Applications are available on App Store for iOS and Google Play Store for Android.

Impact and results

A new

Experience

Metro is continuously exploring new ways to improve their customers' experience and finetune it based on comments and feedback;This application's development enabled it to introduce marketing strategies such as exclusive coupons that promote frequent instore visits.

A native

Technology

Additionally, choosing a native development strategy allowed Metro to streamline its entire process of adaptation and evolution to customers' feedback. Both iOS and Android versions now offer a top-notch user experience, as well as a high capacity to adapt quickly, which allowed Metro to consistently update the mobile app by publishing new versions virtually every month.

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Strong points

Mandate

What we did

Experience

Technology

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Defining the future together.