← All work Case study · Pharmaceutical

AbbVie

AbbVie is one of the largest pharmaceutical companies in Canada. We built the custom platform that allowed it to collaborate with medical specialists and nurses, and to enroll their patients in the AbbVie Care support program.

Client in Canada Pharmaceutical sector Multi-platform ecosystem

At the heart of the product

Multi-brand console Reports and charts Offline mode Interactive surveys Biometrics Notifications

Healthcare professional using the AbbVie app

Context

An industry poorly equipped to communicate.

Although these organizations are major innovators in medical research and development, they remain relatively underserved, or not served at all, when it comes to communication tools for interacting with medical specialists and nurses (hepatitis C, then rheumatology, dermatology, gastroenterology) who are in contact with their AbbVie representatives and the AbbVie Care patient support program.

The constraint Designing these tools within a regulated framework: content compliant with PAAB standards in French and English, AbbVie's digital standards, validation documentation (URS/FRS, Design Specs), annual security audits, encrypted data hosted in Canada and an audit trail.

An ecosystem

Multi-platform.

Mobile application One native app per therapeutic area (hepatitis C, rheumatology, dermatology, gastroenterology), on iOS and Android.

Tablet application iOS and Android, designed for the field.

Web application AbbVie Care patient enrolment and follow-up, with nothing to install: dashboard, search, patient record, signature and documents.

Management console A single console for every brand: content, messages, mandates, surveys, users and AbbVie Care enrolments. Administrator and manager roles, audit logs and IP address restrictions.

AbbVie ecosystem: mobile app and management console

Mandate

Simple for them, powerful for you.

Appcom's challenge was to create a modern mobile communication environment: on the one hand, easy to use for very busy, highly solicited professionals who don't necessarily use their phone for work; on the other, versatile and powerful enough to truly improve data exchange flows.

All within a demanding context, where every feature had to comply with healthcare industry regulations.

What we did

A proprietary system, end to end.

We designed and evolved a custom platform connecting AbbVie with medical specialists and nurses: one native app per therapeutic area (hepatitis C, rheumatology, dermatology, gastroenterology), a web app and a single multi-brand management console.

For the AbbVie Care patient support program, professionals could enroll a patient from their phone, tablet or the web, co-sign the form with the patient and track treatment progress. All within a regulated framework: approved content, security audits and encrypted data hosted in Canada.

A content library available offline, with group-based permissions. Direct access to AbbVie representatives: call or email in a single tap, even offline. Messages, post-event assignments and live surveys sent from the console. Patient enrollment by form or by photo, with status tracking. A tool to help determine treatment duration. Secure access: biometrics, local encryption, audit trail.

Impact and results

A tool adopted, then expanded.

Positive feedback From launch, feedback from users and the AbbVie support team was extremely positive. They were impressed by the tool's simplicity, while getting real value from it in their work.

A new ecosystem AbbVie was able to capture information from healthcare professionals simply and at low cost, without relying on expensive traditional methods. The initial project grew into a multi-phase evolution program, extended to new therapeutic areas.

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